✦ iCMS — Intelligent CMS for Media Teams

Find the right video content.
Instantly.

Datanario turns your video archive into a searchable, intelligent system — so your team can find, understand, and sell content faster.

12,483
Videos indexed
94%
Metadata coverage

Your archive is an asset.
But it doesn’t feel like one.

Media teams lose hours every week to these common pain points.

🔍

Clips are hard to find

No consistent metadata means searching feels like guessing. You know the footage exists — you just can’t locate it.

Licensing is slow

Sharing previews and tracking rights is a manual, fragile process spread across emails and spreadsheets.

📁

Metadata is a mess

Inconsistent tagging, missing fields, outdated records. Your content is only as useful as its data.

📊

No content insights

You don’t know what’s being searched, what converts, or what’s gathering dust. No visibility, no leverage.

Meet your Intelligent CMS.

Datanario iCMS transforms your video archive from passive storage into an active, searchable, revenue-generating system — enriched with AI, built for media teams.

Everything your content team needs.

🎬

Smart Video Library

One organised home for every asset — searchable, filterable, always up to date.

  • AI-assisted metadata on upload
  • Full-text search across all fields
  • Multi-format support (MP4, HLS, RAW)
  • Automatic thumbnail generation
🧠

Content Intelligence

Go beyond filenames. Understand what your content actually contains.

  • Scene & subject tagging
  • Rights & territory metadata
  • Usage analytics per asset
  • Duplicate & near-match detection
💼

Licensing & Sales Enablement

Turn clip requests into closed deals — faster and with less friction.

  • Shareable preview links
  • Rights clearance tracking
  • Embargoed content controls
  • Export-ready for sales decks

Built for the teams who live inside content.

🤝

Licensing Teams

Speed up clip requests, track rights, and share previews with buyers — without email threads or spreadsheets.

🏛

Media Archives

Digitise, enrich, and make decades of archive footage discoverable and monetisable for the first time.

📷

Social & Vertical Video

Quickly surface the right clips for social formats — cut the noise, hit publish faster, stay on brand.

Three steps to a smarter archive.

1

Upload your content

Bring in your videos, images, and documents in any format.

2

AI enriches it

Metadata, tags, thumbnails, and insights — generated automatically.

3

Search & monetise

Your team finds the right content instantly. Your sales team closes faster.

Not just storage. Intelligence.

Traditional CMS
Purpose
Storage & filing
Metadata
Manual tagging
Search
Basic keyword
Insights
None
Licensing
Email / spreadsheets
✦ Datanario iCMS
Purpose
Intelligence & revenue
Metadata
AI-enriched, automatic
Search
Full-text + semantic
Insights
Usage analytics per asset
Licensing
Built-in workflow

Turn your video archive into a revenue engine.

Join media teams who already use Datanario to find, understand, and sell their content.